TikTok Shop Reward is a one-stop shop allowing users to earn points by creating a cycle of purchasing products, completing Tik-tok challenges and use them to redeem free gifts and coupons!
Deceptive Pattern Class Project
March-April 2024
Cindy Chen
User Interviews, High-fiedlity prototypes, usability testing, user flow
Figma, Miro
Many users remain skeptical of Tiktok shop
Ever since TikTok introduced its own shopping culture, they have achieved some degree of success in persuading highly-engaged customers, based on their interests, to buy from their shop through coupons and affordable prices. However, despite this success, of TikTok’s daily users, 30% have used TikTok Shop and 33% haven’t used it yet but are interested.
Shopper probably noticed that their For You page contains a lot more ads and sponsored product posts.
Tiktok also promote crazy discount coupons for shoppers for them to engage more with Tiktok Shop.
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71.2%
of Tiktok Shop users have bought something after seeing it in their feeds
sproutsocial
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Different ways to earn points and bonus points through engaging and interactive activities
Free samples, services, shipping vouchers encourage customer retention and satisfaction
The visibility of a progress bar gives customers a sense of moving closer to their goal, thereby inducing their decision to make a more purchase each time.
Different status for more rewards and benefits and exclusivity
By seamlessly integrating TikTok rewards into the cultural framework and incorporating elements from audits of other prominent reward system platforms, customers will engage actively with TikTok and its rewards program.
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